Automattic, the company behind WordPress.com, has launched Spacefast, a new service that lets users deploy websites and apps created through "vibe coding" — applications built using AI agents and chatbots. TechCrunch reported the platform's debut on November 9, 2026. The service provides infrastructure including databases, authentication, file uploads, email functionality, and analytics to transform AI-generated code into working websites, applications, or digital services.
Spacefast competes with platforms like Lovable and Emergent but distinguishes itself through an open approach that allows connections to multiple AI agents including ChatGPT, Claude, Hermes, OpenClaw, Grok Bot, Muse, Pi, Cursor, OpenCode, and Amp. Users can also link Git repositories to the platform to begin deployment. The company soft-launched the product in September to gather user feedback before the official rollout, and has observed customers using it for internal mockups, slideshows, and offer-specific websites. The platform is led by Batuhan İçöz, who developed the concept during one of Automattic's hackathon sprints earlier in 2026 while working on the company's cross-platform messaging application Beeper.
İçöz told TechCrunch he created the platform after frequently receiving Vercel links from non-technical friends experimenting with vibe coding. "I thought there had to be a better way for everyone to set up and deploy their projects," he explained, noting that Automattic already possessed strong infrastructure but had been "traditionally associated with just WordPress." The product head emphasized that retention will be crucial in the AI product landscape, stating, "I think what we need to do as a product is make sure that when you build something with SpaceFast, it is so easy, and the results are so much better than without Spacefast." He acknowledged that some users might churn because they aren't interested in creating apps at all, but said the platform must deliver clearly superior results to maintain engagement.
The launch comes as AI chatbots and summaries are cutting into website traffic across the industry, with publishers struggling and even Google experiencing slowed ad revenue growth. İçöz recognized that people now generate websites using ChatGPT or Claude instead of deploying them on WordPress, and said some sites won't require content management systems as the web continues to evolve. For enterprise customers, Spacefast aims to solve what İçöz called "IT sprawl," where marketing teams produce landing pages across scattered services like Lovable and need to consolidate with a vendor that understands corporate requirements. The platform plans to leverage Automattic's existing products to roll out web analytics, WordPress integration, and e-commerce features through WooCommerce to compete across the full market. The debut follows months of turbulence at Automattic, including CEO Matt Mullenweg's brief ouster and rapid reinstatement, a board replacement, an interim CFO departure, and October layoffs across multiple properties with more cuts anticipated. As AI-generated websites become the norm rather than the exception, the infrastructure layer may prove as critical to this new era as traditional web hosting was to the previous one.