Meta's consumer AI agent Muse can now place calls to U.S. businesses on behalf of users who pay for the service, the company announced November 12, 2026. The capability, which Meta tested with a limited group in September, is designed to handle routine phone tasks that users would rather avoid. Muse has attracted more than 10 million users as Meta pushes to make consumer AI a mainstream tool for everyday life.
The phone-calling feature is available exclusively to paying subscribers, according to the company. Muse subscription plans begin at $20 monthly for 500 million Muse tokens weekly, while users who rely more heavily on AI can choose a $100 monthly plan that provides 3 billion tokens. Before this week, only a small number of early adopters could access the calling feature after requesting it directly from the AI. Now any paid subscriber can make such requests.
Alexandr Wang, Meta's chief AI officer and head of its Superintelligence Labs division, said the feature could manage calls people want to avoid, such as those to cable companies, the DMV, or restaurants that don't take online reservations. The report notes that Muse isn't alone in offering AI-powered calling—startup Instinct and Google's Gemini provide similar options. According to the report, many businesses and receptionists disconnect calls from AI agents as soon as they realize a human isn't on the line, though distinguishing between customers and AI will become harder as the technology improves at mimicking real human voices.
The feature targets consumer frustration with customer service that has built up over years, the report explains. Customers have been required to work through complicated phone menus and wait on hold for human representatives who may not be able to help without transferring them elsewhere. The report suggests consumers could instead deploy their AI, which has unlimited patience, to complete these tedious tasks. While calling remains restricted to paid users for now, Wang said this week that the recently introduced option to create a Muse email address will soon become available to free users. The business case for AI agents handling phone calls hinges on whether companies will accept interactions with non-human callers, a challenge that could reshape how customer service operates across industries.