Wabi, the AI startup that let users build apps through text prompts, is shifting its focus to become an AI messenger that still creates applications on demand, according to an announcement this week. The company's founder, Eugenia Kuyda, who previously started the AI companion platform Replika, calls the redesigned product Wabi 2.0 and positions it as "a personal agent that does stuff for you and builds the interface you need in the moment." The change reflects growing interest in AI agents like Meta's Muse and Instinct, which blend chat-based interactions with task completion.
Rather than competing with other prompt-to-code tools, Wabi 2.0 now targets AI agents that merge conversations and productivity features in one interface. The platform's core capability — generating apps through natural language — remains intact, but users now interact with it inside a messaging environment. As someone requests the agent to complete a task, it can generate a custom interface to fulfill that need. For example, Kuyda described how users might create a calorie tracker, weightlifting log, and weight tracker within a conversation thread about health topics. In a separate thread centered on family matters, the agent could build a calendar tracking children's activities, a language learning tool, an app monitoring local kid-friendly events, and other family-focused utilities.
The shift comes as competitors like OpenAI rethink how applications function within general-purpose chatbot interfaces. OpenAI revealed at its DevDay event that ChatGPT's plug-ins will receive an update allowing apps to deliver interactive experiences inside the chatbot, with app names pinned more prominently on ChatGPT's sidebar. Kuyda explained on X that chat-only agent experiences deteriorate with extended use because "your history and ongoing tasks end up buried in one endless scroll." She wrote that users want to do more than type continuously — "they want to tap-tap-tap, scroll, and look" — and argued that "the most powerful agent will be the one that combines" conversational AI with traditional software interfaces. According to Kuyda, Wabi envisions "your agent, your apps, and your people in one place, running the parts of life that matter most, together" rather than isolated one-off tasks in a single chat stream.
The redesigned Wabi 2.0 is currently accessible only through invite codes distributed on X. Kuyda frames the platform as software designed for an "agentic era" where programs adapt to users' lives and create space for what matters most to them. The messenger format distinguishes Wabi from pure app-building tools while competing with AI agents that have gained traction by handling diverse tasks through conversation. Companies face growing pressure to define how traditional software features coexist with agent-driven interfaces, a question that will shape consumer expectations as AI assistants move beyond simple chat into functional task management. The choice between unified messaging experiences and specialized productivity tools may ultimately hinge on whether users prioritize conversational flow or dedicated interfaces for recurring activities.